Our approach ensures the delivery of unique and high-end digital experiences that are strategically tailored to target audiences. Facilitating innovative ideation and concept development processes for ambient interactive installations, IoT devices and reactive environments.

From analysing existing products and services to delivering novel alternatives, our concepts improve user experiences, creatively engage new and existing customers and leave a lasting impact. Working closely with our clients, we ensure that their desired outcomes sit at the heart of what we do.


Our projects are responsive to the evolving ways in which architecture, product design and marketing can merge with new technologies to produce integrated customer experiences.

Our mission is to elevate and enliven brands through producing genuinely innovative customer engagement from concept stores to high-end pop-ups, we produce memorable experiences that engage participants through touch, movement, sound and vision.


We are committed to research & development in the fields of Smart Cities, Data Visualisation and IoT devices.

Combining industry-based experience and doctoral level academic research, we offer expert consultancy services to private and governmental organisations. Our knowledge infuses each of our projects to reflect the cutting edge in digital trends and technological innovation.


An expert on the interactions between humans, computers, urbanism and art, Elmar Trefz began his multimedia fascination by programming Commodores in the ’80s. In 2016, he was awarded a PhD for his research into urban user experiences in the digital age.

Along the way, he has blended data and media art for projects with Futurefarmers in San Francisco, Spinifex in LA and Sydney, Art-for-Innovation initiative Disonancias in San Sebastian, Spain, and Germany's ZKM in Karlsruhe. He taught Big Data Visualisation at the University of Sydney and directed the Electrofringe festival in Newcastle, Australia.

Having co-created AMP’s 360Goals project, he is currently exploring how decentralised finance is reshaping our interactions with money and financial products. When not solving thorny problems, Elmar is up a mountain, on a skateboard, or enjoying the ocean with his friends and family.